Sports Performance Data & Fan Engagement Summit UK 2018 Agenda

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DAY 1 - TUESDAY 22ND MAY

Day one - Tuesday 22nd May

 

Opening morning

Opening chairperson: Unmish Parthasarathi, Global Head of Digital Sales, International Cricket Council

 

08.30: Panel: The value of sports data in performance, fan interactions and broadcasting

  • Data pervades sports across the entire spectrum of participation: whether it is tracking data in professional sports right down to capturing the raw video data of a high-school football game. Equally, it pervades nearly all potential applications, whether it be broadcast, social media or coaching.
  • Interactive Sports Analytics: With this glut of data available in both structured and unstructured formats, how is new technology be developed and applied which will enable users/consumers to interact and identify points of interest?
  • How can we make performance data more relevant and immersive for sports fans?
  • Rights management as OTT platforms become the access point for viewing fans

Adrian Ford, GM, Football DataCo.

Damian Smith, Head of IT, ECB

Noel Nash, Former VP, ESPN Stats & Info, Scorebook Live

Ross Antrobus, Head of Research & Insight, The FA

Andrew Cox, Managing Director, Opta

 

09.00: How Wimbledon is balancing tradition with the rise of digital

Title subject to change

Alexandra Willis, Head of Communications, Content & Digital, All England Lawn Tennis Club (Championship)

 

Engaging fans in live venues and online platforms

09.15 Fulfilling Horse Racing’s Global Digital Potential – the launch of World Horse Racing

 

Welcome & Introduction to World Horse Racing

Tim Bulley, Managing Director, World Horse Racing

Panel Discussion:
Adam Waterworth,
Managing Director, Goodwood Racecourse
Tim Bulley,
Managing Director, World Horse Racing

Juliet Slot, Chief Commercial Director, Ascot Racecourse

 

Moderator: Matthew Gwyther, Journalist, BBC Radio / GQ/ Sunday Times

 

10.00: Panel: Driving new revenues from digital and live experience channels

  • Investing in broadcasting technologies which transform the spectator experience and make thrilling performances featured at top-tier sporting events available on multiple platforms and formats. How can these distribution streams add value for sponsors and boost revenue.
  • How are ever more sophisticated digital suites supplementing fan experiences and adding revenue streams? New forms of interactive content - live streaming coverage, high-definition instant replay and close-up videos,  highlights, exclusive content and ‘behind the scenes’ footage.

Ali Russell, Director of Media & New Business, Formula E

Jon Ford, Head of Digital Content, Tottenham Hotspur FC

Sameer Pabari, SVP Content Strategy & Business Development, Discovery & Eurosport

 

Moderator: : Unmish Parthasarathi, Global Head of Digital Sales, International Cricket Council



 

 

 

 

10.20: Panel: Engaging with female sports fans and athletes

  • Acknowledging and addressing the specific needs of the female consumer - If various industries are developing marketing specifically for female fans, then why isn’t the sports industry putting a greater emphasis on this?
  • A wider recognition of female fans combined with boosted emphasis on the importance of catering to female fans, will bring sports brands to the next level of fan loyalty and revenue maximization
  • How sponsorship can level the playing field for women
  • Helping more elite women athletes become exceptional leaders and create a support network that will contribute to young athlete success, inspire the next generation, enrich communities and spur digital dialogue.

Shelley Alexander, Head of Women’s Sport, BBC

Ashley Wellington-Fahey, Founder & CEO, The Relish

Joanna Adams, CEO, England Netball

Nikki Symmons, Digital Manager, International Hockey Federation

 

Moderator: Tove Okunniwa, CEO, London Sport

 

10.45 - 11.15 Morning Break

 

Exploring the connected future of live sports broadcasts

The quantified athlete and team performance

11.15: Panel: Sign of the times: the future of sports broadcasting

      How will broadcasting change? Becoming innovative leaders in online distribution, challenges and opportunities in the new media landscape.

      What are the challenges in creating, analysing and delivering live data, video and editorial content for a generation which has now been brought up with a variety of different screens?

      Broadcasters developing OTT streaming options - Who will come out on top? Or more accurately, how will these companies compete on the value of content and differentiate their digital services and streams?

      What has the Premier League League TV rights auction told us about the rights acquisition market?

Philip Bernie, Head of TV Sport, BBC

Tom Graham, Controller of Legal & Business Affairs, Sports & Drama, ITV Network

Shane Warden, Director of Broadcasting & Technology, ATP Media

Moderator: Unmish Parthasarathi, Global Head of Digital Sales, International Cricket Council

 

 

12.00: Panel: OTT: New sports content business models

      What approach will be taking by traditional broadcasters and internet companies in acquiring the rights to live stream sporting events both nationally and internationally? Will there be a concentration on few flagship events or leagues?

      How will growing competition in OTT services give fans a wider selection of sports and enhance viewing experience?

      Discussing the expansion of digital partnerships between major leagues and internet companies, with fledging portfolios of live sports content

      The rise of fan power in the media ecosystem which drives new approaches to broadcasting as well as new partnership and funding models.

Theo Luke, Director, Sports Partnerships, EMEA, Twitter

Russell Byrne, Head of Digital, English Football League

Chris Mead, Head of Brand Partnerships. Twitch

Sebastien Audoux, Head of Sports, Canal+

Felix Blank, Director Digital Platforms International, Sportradar

 

Moderator: Unmish Parthasarathi, Global Head of Digital Sales, International Cricket Council

 

12.30: Panel: Challenge in producing live multiple sports events and broadcasting them globally

      Viewing the issue of fan engagement in pragmatic and strategic terms - how are we creating event formats, broadcasting experiences and digital narrative to make a range of sports exciting and relevant to fans today?

      Exciting storytelling in real time using live graphics and immersive content. Giving the fan the ability to discovery relevant and appealing content.

      Offering an homogenous experience across all sports without sacrificing the uniqueness of each sport. How digital and live experiences at each competition can be a moment of discovery (new sports) for fans - how can associations/brands/nations leverage this?

      Brands/sponsors using experiential content and the power of a sporting event to interact directly with the fan

 

Ben Gallop, Head of Sport Interactive & Radio Sport, BBC Sport

Ronan Joyce, Strategic Partner Manager, Sports, Facebook

Tommy O’Hare, Head of Digital, Olympic Channel

Damien Frost, VP Olympic & Sports Technology, Discovery Communications

Matt Stagg, Director of Mobile Strategy, BT Sport

Moderator: Simon Miller, Global Director Sports, Nielsen/Gracenote

11.15: Panel: Next generation of quantified sports innovations

      From wearables, to smart clothing and equipment, new technologies is allowing coaches and sports teams to make informed decisions around athlete performance.

      What technologies are being used to measure and track performance, health and nutrition for elite athletes?

      How are we using these technologies to determine the magnitude of influence of each variable on performance outcomes?

      How to correlate multiple variables to determine cause and effect in performance. Breaking performance down into separate entities (eg. biomechanics, body composition, hydration etc) to generate marginal gains. How can these variables be targeted and manipulated?

      Using legacy data to determine what’s important to track in the competitive environment

      Making strategic investments in technology to drive results in sports competitions

Giles Lindsay, National Lead for Performance Analysis, England & Wales Cricket Board

Darren Burgess, Director of High Performance, Arsenal FC

Michael Collier, Head of Human Performance, McLaren Applied Technologies

Matt Parker, Director of Performance Innovation, EIS

Maximilian Schmidt, Co-Founder & Managing Director, KINEXON Sports & Media

Moderator: Callum Repper, Human Performance Consultant, Sports Innovation Network

 

11.50: Creating and implementing programmes to maximise sports development

Mark Bennett, Head of Sports Science & Medicine, RFU

 

12.15: High performance culture in diving and how the sport has progressed over the years

Kim White, High Performance Manager, British Diving

 

12.40: Panel: Creating a high performance culture and supporting coaches with the latest technological innovations

      What do we mean by a high performance culture? What does it look like? What do you hear, see and feel when in one?

      How to best engage coaches in the ongoing and rapidly evolving technological solutions

      How to optimise adoption, the key to successful implementation

      How to build a future proof roadmap, rather than short term solutions

Andrea Wooles, Research and Innovation Manager, Cycling Canada

Ben Smith, Head of Research & Development Performance Systems, Chelsea FC

Moderator: Callum Repper, Human Performance Consultant, Sports Innovation Network



 

 

 

 

Lunch is 13.00-14.00

 

Innovations in delivering sports content and information

Capturing the right data and gaining actionable insights in athlete preparation

14.00: Elevating the Champions of Europe: Introducing the new multi-sport European Championships concept

Paul Bristow, Director, European Championship Management

 

14.20: Audience and access in the digital era

      Why the tech demands of golf’s European Tour are ‘unique’ in sport.

      Transforming the Tour’s technology; covering infrastructure, systems, digital, scoring and data management

      Creating engaging content - both broadcast and digital - to reach new audiences.

Michael Cole, CTO, European Tour

14.40: How the RFL is improving fan engagement and data strategies ahead of the World Cup

 

A behind-the-scenes look into the Rugby Football League Data Warehouse, ranging from club to audience and member participants and how this has been applied in their membership models, OTT platform and broadcast sales strategy.

 

Mark Foster, Super League, GM, Rugby Football League


15.00: How The NBA Make European Fans Feel “Court-side” Through Social Content

 

The NBA is one of the most successful sports leagues and brands in engaging audiences across the world. In this session we break down the concept of ‘Fandom’ and understand how they have created an agile social media and digital fan engagement strategy that combats the issue of ‘non-live’ and creates a community that brings all fans together

 

Brianne Ehrenkranz, Senior Director, Marketing, NBA

 

 

15.20 Analyzing digital content to build engaging stories and create dialogues with fans

      How can clubs/teams harness data to improve fan engagement?

      The critical success factor in achieving a pinpoint, precision-like understanding of fans is data. A 360-degree view of a fan that comes from data is, without doubt, the best route to determining the levers a club can use to assist conversion, commercial or otherwise, at every stage of the fan journey.

Bas Schnater, Fan Engagement, CRM & Digital, AZ Alkmaar

Claude Ringuet, Chief Commercial Officer, Super League Triathlon

Lauren Best, Head of PR, Content & Social Media, LTA

Daniel Matson, Chief Marketing & Communications Officer, Derby County FC

AnnaLisa De Luca, Head of Digital Transformation, Italian Olympic Committee
Alex Gough
, CEO, Professional Squash Association

Moderator: Luke James, Director, Sports Innovation Network

14.00: Mining for medals – Using analytics to optimise Olympic performance
Finbarr Kirwan,
Senior Director, High Performance, United States Olympic Committee

 

14.20: The Analyst/Coach relationship. How the IFAB decision will impact in-game analysis

Chris Loxston, Performance & Game Analyst, FIFA

 

14.40: Panel: Creating a foundation for elite performance and innovation using a 360 degree approach (wellness, diet, nutrition, sleep)

Dr Amir Pakravan, Consultant Specialist in Sport & Exercise Medicine, Club Doctor, Crystal Palace FC

David Hart, Head of Performance Support, British Judo

Erik Svendsen, 1st Team Sport Scientist, Watford FC

Moderator: Callum Repper, Human Performance Consultant, Sports Innovation Network

 

15.10: Leveraging data to minimise health threats and optimize athletic performance

      Capturing the relevant athlete data and applying algorithms grounded in scientific research to provide actionable insights that improve athlete availability and deliver stronger team results

Dr Raph Rinaldi, Head of Sports Medicine, British Bobsleigh & Skeleton Association

 

 

 

15.30 : Panel: The Art of Sports Science - The future challenges for team sports?

      How traditional and technological approaches must be combined. Knowledge over data

      Bridging the theory - practice gap in elite sport

      How maximization is the enemy of optimisation

      Adding the player’s voice to applying data analytics to their game

Andy Hudson, Head of Physical Preparation, England & GB Hockey, English Institute of Sport

Tom Allen, Lead Sports Scientist, Arsenal FC

Liam Blundell, Sport Scientist,, STATSports


Moderator: Callum Repper, Human Performance Consultant, Sports Innovation Network

 

Afternoon Break 15.50-16.20

 

Innovations in delivering sports content and information

Training programmes

16.20: Creating greater engagement through fan-focussed content experiences

 

Scribblelive & Omnisport

Tim Redmayne, VP Product Management, Omnisport

Kolja Langnese, Director Customer Success, EMEA, ScribbleLive

 

Player-tracking data to unlock revenue and content opportunities

16.50: Leveraging In-Game Data To Improve Game Design and Player Engagement

 

Matteo Vasirani, Advanced Analyst, Electronic Arts


17.10: Relatable Storytelling Drives Fan Engagement: By SportBible, One Of The World’s Biggest Social Publishers

Jack Cowin,
Head of Brand Partnerships, Lad Bible Group

 

17.25: Panel: Discussing the digital technology that stimulates memorable experiences at live events for fans

      Building a new type of stadium which doesn’t just house fans but interacts with them.

      The pioneering use of IoT to fundamentally change how matches are played and watch.

      Mobile apps as a efficient and profitable tool to engage and activate fans at live events (eg. purchase premium upgrades, locate seats, food & beverage delivery).

      Pioneering projects: eg. Integrating the stadium’s big screen with the smartphone, digital signage that specifically targets different fans and their tastes

      Using digital suites to supplement fan experiences - live streaming coverage, high-definition instant replay and close-up videos,  highlights, exclusive content and ‘behind the scenes’ footage.

      How agile technology dictates only part of the success of a connected venue, what are the challenges in designing, configuring, commissioning and tuning the solution?

      Bringing brand messages to life in the live sports environment

 

Russell Jones, Head of Marketing, Wolverhampton Wanderers FC

Kurt Pittman, Director of Marketing, Brentford FC

Adam Greenwood, CEO, Greenwood Campbell / Microsoft


Moderator:
Robbie Blackburn, Client Partner, Aqueduct

 

18.00pm: Drinks reception

16.20: Supporting young talent and developing training programmes for elite performance

Belinda Tarling, High Performance Manager, UCI

 

16.40: British Rowing: Science, data and art converge to enable Elite Performance

      The convergence of the science, data and art of being evidence-based and prioritising of using data for performance gains

      The challenge of using data with a relatively low budget in a sport where technology is limited in competition

Paul Thompson MBE, Chief Coach (Women), British Rowing

Dr Mark Homer, Senior Sport Scientist, British Rowing

 

 

17.00: Determining loads in endurance athletes

      Internal/external load monitoring, with examples of manipulation of training stress scores linked to long terms progression of volume and intensity.

      Bringing about a desirable change in body composition by utilizing a periodised carbohydrate diet and maintenance of health evidenced through DXA scans.

      Assembling a practitioner team(s) in order to deliver these programmes.

Andrew Drake, Endurance Technical Advisor, England

 

 

 

17.20: Panel: In competition performance: Enabling athletes to deliver winning performances when it matters

·  Monitoring elite athletes - the link from preparation to performance

·  Quantifying training behaviour: Methods of quantification - observational, physiological and subjective.

·  Testing physical abilities of the athletes in terms of strength and power - assessments to direct training and determine overall fitness.

·  Development of a real-time performance measurement and feedback systems to train medal contenders

·  The science behind building an Olympian - Putting together an individual programme to optimize athletes’ training and bring them to peak fitness for major competitions.

Anna Garside, Head of Performance, British Showjumping

David Whiffin, Performance Analyst, British Canoeing, EIS

Daniel Green, Head of Performance, BMC Racing

Moderator: Callum Repper, Human Performance Consultant, Sports Innovation Network

 

18.00pm: Drinks reception

 

DAY 2 - WEDNESDAY 23RD MAY

Engaging fans through rich sports content

Making accurate, fast analysis of complex data-sets

09.00: Panel: How football clubs are using technology to deliver quality and interactive digital content

Producing high-quality video content to strengthen ties with supporters (eg. Why online video platforms want more sports documentaries)

Getting smart with data (eg. fans location, demographic and social interactions) to create personalised fan experience platforms. Engaging supporters in an authentic and meaningful way eg contextualizing content according to fan’s regional preferences

Intelligent social engagement - initiating debate and discussion across online forums and platforms.

Scott Mcleod, Head of Engagement, Everton Football Club

Rebecca Edwards-Symmons, Head of Digital, Swansea City AFC

Bruno Skropeta, Director, Marketing & Communications, AS Monaco FC

Michael Russell, Head of CityTV & Social Media, Manchester City FC

09.30: A new broadcast era for La Liga

Roger Brosel, Head of Content & Programming, La Liga

09.45: Panel: Increasing fan engagement through quality communication, storytelling and growing digital reach

What are the challenges in creating, analysing and delivering live data, video and editorial content for a generation which has now been brought up with a variety of different screens?

Emotionalizing digital content to build engaging stories and creating dialogue with fans

Joe Edwards, Head of Digital, FIBA Media

Jon Surtees, Head of Communications, Content & Community, The Kia Oval - Surrey County Cricket Club

Jonathan Earle, Customer Director Sports Media, SportRadar

10.10: Panel: Rugby - Increasing fan engagement through quality communication, storytelling and growing digital reach

What are the challenges in creating, analysing and delivering live data, video and editorial content for a generation which has now been brought up with a variety of different screens?

Emotionalizing digital content to build engaging stories and creating dialogue with fans

Oren Bowman, Head of Marketing, Saracens RFC

Conor Sharkey, Digital Media Manager, Leinster Rugby

Matt Adams, Head of Marketing and Data, Leeds Rhinos

James Abraham, Programming and Content Manager, World Rugby

Lynsey McMillan, Head of Brand, Scottish Rugby

09.00: Football philosophy & methodology - The impact on coaching & science

Exploring the application and manipulation of training for player development & performance

Ian Coll, Head of Sports Science, CPFC Ludogorets Razgrad, Sports Science Consultant, UAE Football Federation

09.30: Panel: Tactical analysis and improving performance in elite football

Analyzing team tactics using detailed data from various sources including technical skill, individual physiological performance and team foundations which represent the complex processes underlying team tactical behaviour.

Next-generation tracking technologies in addition to physiological training data collected through novel miniature sensor technologies.

Applying analytics to player development (including player evaluation), game-planning (including in-game decision making) physical training and roster construction.

Allowing coaches and data analysis teams to have far more knowledge of players’ tendencies and how a certain group of players work together.

Karen Ray, Ladies GM, West Ham United

Rhys Carr, Head of Fitness & Conditioning, Bristol City FC

John Coulson, Director, Catapult

10.05: Panel: How The Increasing Use Of Data, Statistics And Data Video Analysis can be used to gain an objective understanding of athletic potential

Recognising some of the key focus areas in player observation to enable effective profiling and pathway development

Exploring the most effective cross-sport technological, coaching & psychological solutions to improve athlete development, leadership & performance under pressure

Jarrad Griffiths, Head, Performance Analyst, Scarlets Rugby

Dave Banks, Head, Analyst, Wigan Warriors

Matt Bruce, Performance Analyst, Ospreys Rugby

Morning Break 10.30- 11.00



Viewing the issue of fan engagement in pragmatic and strategic terms

High performance culture

11.00: Panel: Developing an interactive digital platform and collaborating with digital influencers

Creating apps to build an interactive companion experience providing sports fans a wealth of data and statistics as they watch live TV

How clubs and associations are using digital influencers to get their messages across and interact with a fan base.

help businesses implement their social strategy to drive awareness of their new digital platforms.

Discussing how athletes will continue to assert control over their off-the-field media presences, carving out a valuable nice of content separate from leagues and broadcasters

Jeff Nathenson, MD, International, Whistle Sports

Nick Neri, VP Partnerships, TOK.tv

Tom Schreurs, Head of Marketing, FC Twente

Rob Dwek, Founder, Co-CEO, Social Channel|WTA Networks

Engaging the crowd

11.30: How the sports community can identify and engage the eSports audience to create highly focused and powerful marketing campaigns

Francesco Dorazio, Co-founder, VP of Research and Product, Pulsar Platform

11.50: Panel: Mass participation in sport: How should we be engaging with fans, supporters, athletes, coaches and volunteers?

How the next generation of personal health monitors and analytics to empower users in the field of health, motion tracking and performance.

The ever increasing consumer popularity of mass participation sporting events provide an attractive proposition for brands. How can sponsors build a genuine connection with athletes? (eg. authenticity)

With a spectrum of mass participation properties now in the market, how can we specifically segment participants and bring tailored messages/content

Making every step count: How to maximise participation and fundraising; lessons for those marketing executives filling sporting arenas.

Incorporating technology when it comes to customer service (eg. Chat Bots) and assist volunteers out in the field.

Nick Rusling, CEO, Human Race

Andrew Hastings, Director, TRUE GRIT

Natalie Hicks, Head of Cycling Events, UK Cycling Events

Paul Foster, Chief Executive, The Great Run Company

12.30: Panel: Growing a sport’s participation by utilizing digital platforms and live event experience

Leveraging the increasing digitalisation of the sports world as a means to connect with fan-bases in new ways.

Promoting the use of opportunity data to help people get active. How open data can promote change across the sport and physical activity sector.

Identifying opportunities to grow a sport within a community; whether that is promoting activity sessions or finding facilities to organise events.

How can these digital tools and smart technologies promote popularity in youth demographics and support coaching resources?

How user generated content is an important means of engagement.

How can pro sports events and broadcasts feed into community-led sports developments and promote the next generation (or finding new existing) athletes?


Russell Staves
, Digital Content Manager, England & Wales Cricket Board

Rob Dearing, Head of Delivery & Innovation, Lawn Tennis Association

Stuart Armstrong, Head of Coaching, Sport England

Moderator: Alex Zurita, Specialist Advisor - Technology for Participation, London Sport

11.00: How the RFU created a culture focused on thinking creatively about human development and a performance pathway from age-group to senior rugby

Russell Earnshaw, International Performance Coach, RFU

11.30: Panel: Creating a high performance culture and supporting coaches with the latest technological innovations

What do we mean by a high performance culture? What does it look like? What do you hear, see and feel when in one?

How to best engage coaches in the ongoing and rapidly evolving technological solutions

How to optimise adoption, the key to successful implementation

How to build a future proof roadmap, rather than short term solutions

Danny Holdcroft, Head of Performance, British Skeleton

Andrew Findlay, Head of Performance Analysis, Wolverhampton Wanderers FC

Eugene Young, Director of Coaching & Games Development, Ulster GAA

Nick Scott, Triathlon Head of Performance Support, English Institute of Sport

Training programmes

11.50: Panel: Interaction and communication between analysts, coaches, players to fully prepare for competition

Identifying the validity of data collected and the use of it to create change in the planned delivery

The communication loop between athletes and coaches on data during preparation and competition

Enabling athletes to provide individualized wellness and psychological data to coaching staff

Nathan Winder, Head of Sport Science, Leeds Utd FC

Jools Murray, Lead, Strength & Conditioning Coach, English Institute of Sport

Tony Zummack, Head of Coaching, British Curling
Sean Tough, Senior Physical Preparation Coach, Scotland Institute of Sport

12.20: KISS and Tell: Designing an effective coach-led analytics system

Bill Gerrard, Data Analyst, AZ Alkmaar

12.35: Panel: Creating and delivering a high performance approach in fitness and conditioning

Maximising power performance

Matching game demands with conditioning strategies in team sports

Bridging the injury gap: Effective decision-making in the rehabilitation process

Nutrition strategies for success in team sports

Maintaining high intensity performance throughout a season - In-season training periodization, match-to-match variability of high-speed activities.

Barry O’Brien, S&C Coach, Connacht Rugby

Dan Weaving, 1st Team Sports Scientist, Leeds Rhinos Rugby League Club (tbc)

Nick Lumley, Lead, Strength & Conditioning Coach, Edinburgh Rugby (tbc)

Chair: Callum Repper, Human Performance Consultant, Sports Innovation Network







13.00pm – 14.00 Lunch

 

Creating value around sports teams & entertainment properties

 

14.00: ‘Grassroots to green shirts’ - Community focused fan engagement projects

Title subject to change

Exploring revenue generation, digital architecture, communications and marketing.

Brian Mahony, Head of Commercial & Marketing, Connacht Rugby

14.15pm: Formula 1 and the true value of Sponsorship

Matt Roberts, Global Research Director, Formula One

14.30pm: Panel: Creating value around sporting events/brands and monetizing digital audiences

Investing in broadcasting technologies which transform the spectator experience and make thrilling performances featured at top-tier sporting events available on multiple platforms and formats. How can these distribution streams add value for sponsors and boost revenue.

Sponsorship analysis: How do changes in the global consumption of media effect the present market in sponsorship? How are we measuring global reach of sports brands?

How are ever more sophisticated digital suites supplementing fan experiences and adding revenue streams?

Using data management platforms to connect all siloed fan data from online and offline systems to empower marketing efforts and technology investments.

Mobile apps as a efficient and profitable tool to engage and activate fans at live events

Kris Agland, Commercial Director, Cardiff Devils Ice Hockey Club

Dean Hardman, Head of Business Partnerships, England Athletics

Mark Lichtenhein, Chairman, Ladies European Tour

15.00pm: Panel: Brand strategy in sport: Impact, experiences and identities

Evaluating the ROI of sports-related marketing opportunities - positive exposure for the brand, tangible benefits associated with the partnership, ability to reach targeted audiences and build relationships with them, opportunity to create long-term value.

How social media has become a vehicle in developing brand image and maximise ROI. Building a community and brand affinity through personal interactions, engaging content, campaigns and social activation.

Making sports event advertising more precise

Case studies: eg. Do the Olympic Games offer a unique combination of mass worldwide exposure and fostering of positive value. Creating value for B2B business by being technology/solution provider for large sporting events.

Troy de Haas, Head of Sport, BMC Switzerland

Stuart Cain, Group Commercial Director, Wasps Rugby

Roisin O’Shea, Head of Partnerships, Fnatic

Hussain Naqi, SVP International Development, Jacksonville Jaguars

14.00: Analytics of swimming performance

Karl Cooke, Head of Sports Science & Sports Medicine, British Swimming

Oliver Logan, Analysis Lead, Biomechanics & Race Analysis, British Swimming

Gaining an objective understanding of technical, mental and physical potential

14.30: Panel: Data-informed talent identification and scouting

Defining and implementing a ‘success’ culture - How to ensure player development continues into senior football in a culture defined through on-field success

Measuring and tracking skills and capacities in young athletes to assess likelihoods of selection up to the next levels of development. Understanding the influence of acquiring those skills and capacities through training on the likely performance outcomes of athletes years down the road

Drawing on historical data to provide a statistical profile of potential targets and allow comparison with your existing players or best in class benchmarks. Mining player profiles and statistics to more accurately assess the potential of different prospects in all different positions.

David Webb, Former Head of Elite Potential Identification, Tottenham Hotspur

Kevin Paxton, Head of Academy Sports Science, Leicester City FC

15.00: Panel: Psychological Solutions To Improve Athlete Development and Elite Performance

How to identify and develop a winning mentality and mental toughness to increase productivity of players transitioning into the first team environment

Psychological factors and mental training for elite performance

Dr Jamie Barker, Senior Lecturer in Sport & Exercise Psychology, Loughborough University

Matthew Cunliffe, Founder & CEO, Sport Psychology Kent

Mark Adamoulas, Development Phase Sport Scientist (Psychology), Manchester United





15.30 – 16.00 Afternoon Break

New formats, new audiences: the rise of alternative sports and competitions

16.00: Panel: Esports: The next frontier of live fan engagement?

Industry update - failures, success stories, projections and momentum

Insight look into competitions, the audience (both live and digital), team dynamics and the players

Maximizing revenue through partnerships and sponsorship. What is the potential in Esports data?

What are the influencers in the world of Esports?

What are the demographics of the fan-base - growth patterns, opportunities and longevity.

Pau Serracanta i Marcet, Managing Director, Dorna Sports

Caroline Oakes, Business Development Manager, ESL Gaming

Chester King, Founder & CEO, British Esports Association
Tom Halls,
Head of Strategic Development, Gfinity

16.15: The urbanisation of sport - Growth patterns and partnership opportunities for brands

Exploring the intersection between sports and style - How should brands be engaging with these competitions and what is the ROI?

How can clubs and associations develop content which is interesting and relevant to today’s youth culture?

The innovative combination of established and emerging, youth-focused events at the Olympic Games Tokyo 2020 with the inclusion of skateboarding

James Hope-Gill, CEO, Skateboard England

Eugene Minogue, Chief Executive, ParkourUK

Chris Wearmouth, Marketing & PR Manager, England Touch Association

Andy Friedlander, MD, Sports Presentation Company

16.45: How to build and maintain a brand in the action sports industry

Ryan Maxwell, Marketing Director, EXTREME

17.00: Panel: Driving audience growth in action sports and taking content marketing to the extreme

Why consumers and brands love action sports: Content is inspirational with stunning imagery and executional merit.

Reaching millennials with X Games extreme mobile redesign; developing a content platform which integrates with all social media channels focusing on shareable high quality, real-time content including from prominent athletes in the extreme sports world

Discussion around the new 2020 Olympic sports - Sports Climbing and Surfing - and their growing fan-base for professional competition

Brian Gale, CEO, E/Racing League

Rafael Corassa, Digital & Social Media, Senior Director, LATAM, UFC

Sports rights holders to be announced

17.30: Close of conference

Data & Engagement Innovation Lab

The Data & Engagement Innovation Lab is designed to enable some of the most forward thinking and enterprising presentations, demonstrations and round-table debate and discussion to allow real focus on some of the most poignant and innovative areas.

 

Day 2

KEYNOTE

11.00 – 11.30

How the Football Association is investing in digital to grow and sustain football participation for all


Steven Day, Head of Participation, The Football Association


ROUND TABLE

12.30 – 13.00

Tech Investment at Live Events - Investing in technology to keep fans informed and educated throughout a sports competition.

Scott Field, Head of Communications, Team GB
Paul Blanchard, Cheif Executive, Commonwealth England
Mark Winder, CEO, Goalball UK

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